Connecting Great Partners for Greater Good

Resources

Cause Marketing Benefits Include:

• 93% of employees want their companies to provide opportunities to become involved with causes.
• 89% of consumers are likely to switch from one brand to another (price and quality being equal) if the second brand is associated with a good cause.
• 89% of employees at companies with cause-related marketing programs feel a strong sense of loyalty to their employer, versus 67% of those who do not have such a program.
• 86% of consumers consider a company's commitment to social issues when deciding which companies they want to see doing business in their communities.
• 83% of consumers will trust a company more if it is socially/environmentally responsible.
• 83% of consumers say that they have a more positive image of a company that supports a cause they care about.

*Cone Inc/Opinion Research Cause Survey 2007

Sponsorship Investment Readiness Questions

• What is your Mission? Vision? Core Offerings? Values?
• Who do you serve? (Demographics of population served)
• What differentiates your organization from others?
• What key accomplishments has your organization made to further your cause?
• How long has your organization been achieving these positive results for your cause?
• Who currently supports your organization? (Demographics of supporters)
• How much money would you like to raise from corporate sponsors next year and beyond? (most corporations require proposals at least one year in advance to pre-budget charitable sponsorships - rarely under 6 months)
• What specific outcomes would these new funds provide for your charity's clients and community?
• How will sponsors benefit from contributing to these results and encourage ongoing support?
• Where can supporters learn about your achievements, programs and events?
• What would constitute a successful partnership for you?
• Do you have testimonials from clients served, or past sponsors, to acknowledge your successes?

Additional Resources Include:

Please feel free to e-mail info@sponsorpartners.com with more potential resources.
Thank You!